Our company was one of the first IT service providers in our area to embrace the change from on-prem to cloud hosted email. It gave us a surprising advantage in the local market as prospects were itching to cut expenses and were already familiar with the concept of “the cloud” due to a tremendous amount of marketing around the subject.
The vast majority of legitimate client reviews for MSPs online are a handful of negative ones, along with a periodic campaign of positive reviews staged by insiders. I’m sorry I'm not painting a very pretty picture but that is what happens more often than not. However, it doesn’t have to be this way.
How about a quick show of virtual hands — who loves meetings? Immortalized in countless movies, poorly run meetings are the bane of anyone’s work day. Many meetings — even in small business — are boring, ineffective, and wasteful. The good news is we can fix this, together.
As work in general becomes increasingly specialized, organizations are focusing more on candidates with the specific skills needed to compete in the global marketplace. In other words, they are less concerned with who someone is and more focused on what they can do. This change, of course, is a challenge for recruiters since many candidates have not come to this realization yet. Recruiters still receive reams of traditional resumes which force them to dig through mountains of glowing but irrelevant language to find the gold they need.
We are in a far different world from the old days when a hack was just some kid with a hoodie showing how clever he was. Now, hacks are far more serious, perpetrated by true criminals who are sometimes backed by governments. It’s a different day and, for businesses to stay relevant and viable, there needs to be a new mindset. And that’s where we, as the solution providers, come in.
Many of us are surviving on a day-to-day basis. We barely have time to plan for what we’re going to do this afternoon so tomorrow seems overwhelming. It's a recipe for disaster but, somehow, we embrace this chaos! Many “gurus” out there use the word “hustle” as a badge of honor but us amateurs tend to embrace it as an excuse to get away with making stuff up as we go along. But why?
Struggling with helping clients transition from legacy on-prem environments to cloud-hosted IaaS servers? Here are some tips which have helped my managed IT services company, FireLogic, keep a cloud-first strategy that isn't seeing any slowdown in sight.
David Spire, VP and chief development officer at MSP entechUS, takes us through the "why" behind the company's decision to outsource marketing to the pros.
At my firm, we’re interested in understanding how firms in the technology sector go to market. We recently conducted our third annual survey of technology firms, with a special focus on firms that had the best records of sustained growth. In our survey, we asked firms to identify which marketing techniques they use, and then compared the responses of the highest-growing firms with those firms that had reported no growth. I’ll briefly discuss each of these techniques below, listed in order from most to least commonly used by our highest-growing survey respondents.
For a small team, it can seem a bit scary when you start weighing the possibilities of a significant M&A move. All change is difficult, and change that will fundamentally alter the company for which you’ve worked late nights and spent weeks on the road can be especially jarring.
|
|
|
|
|
|
|
|
|