Technology always has been about transitions. Through the decades, we went from using the DynaTAC 8000X to the BlackBerry to the latest Androids and iPhones. We evolved from a desktop office culture to one in which smartphones, laptops, and tablets have created a virtual workplace that allows us to get the job done wherever we are.
In our ongoing quest to provide you with the best business advice possible, we’ve partnered with The ASCII Group and their members who are going to share their thoughts on timely topics or best business practices. In this article, the following ASCII member answered our questions about where the industry stands a little bit more than a year after the pandemic hit:
With most organizations now facing a very different dynamic shaped by remote working, MSPs are more important than ever for providing essential IT support, particularly when it comes to cybersecurity. Few companies can afford full-time in-house teams, and even the largest companies outsource at least some of their security needs. MSPs with a strong portfolio of cyber solutions and services have a prime opportunity to meet the growing demand.
Even the best engineers have their limitations. A Managed Services Provider (MSP)’s technical expertise is often focused on remote monitoring and management in maintaining IT infrastructure. Though dedicated MSPs typically recommend new hardware or software refreshes, they may lack the specialized skills to tackle unusual or highly technical problems. When these issues arise, it may be appropriate for the MSP to advocate on behalf of their customer to bring a Professional Services expert or team on board.
Sales is an artform and overcoming a sales objection is one of many tools available to paint the whole, beautiful picture of earning a new client. Becoming masterful at overcoming sales objections takes practice and it involves understanding the psychology behind why people buy and using their reasons to make the sale, not our own.
According to recent analysis by Synergy Research Group, the cloud infrastructure market surged to $129 billion in 2020. As one enterprise tech reporter noted, “I’ve heard from every founder under the sun for the last 9 months that the pandemic was accelerating digital transformation, and that a big part of that was an expedited shift to the cloud. These numbers would seem to bear that out.”
According to a report by Fortune Business Insights, the market for IoT will reach $1.1 trillion by 2026. In a world driven by data, companies of all sizes are discovering how important it can be to connect people, processes, and things.