As VAR and MSP sales and marketing organizations catch the buyer persona buzz, are client personas and user experiences being overlooked?
Hurricane Sandy. Lightning storms. Flooding. These are the punches that Mother Nature has dealt restaurant managers at the Jersey shore in recent years. Also a challenge for these managers is running a business during the busy summer months. Everything, especially the point of sale system, has to be up and running at top performance during these peak times.
VARs and MSPs can discover a new selling approach that works in today’s crowded business technology space. With increasing competition and decreasing product differentiation, resellers and service providers can no longer sell based on product features, an approach that worked in the past. Learn about this new approach that focuses on determining the customer’s needs first.
As a second-generation POS dealer, Delaware Valley Registers, Inc. (DVR) has had to make many adjustments to its business over the years to remain relevant. With the rapid pace of technological change in the retail and restaurant markets, resellers need a strategy to stay ahead of trends and provide their customers with the most powerful, secure, and cutting-edge solutions. For solutions providers who don’t, the result is typically them going out of business.
Today, selling merchant services without any sort of value-add is a recipe for disaster. Those in this business suffer from shrinking margins and high attrition rates when competing on price alone. Some ISOs and agents, however, have adjusted their business model to address these trends.
“Big Data” has become a buzzword in the business world, but many retailers and restaurateurs don’t know how it impacts their business. When VARs and MSPs understand how sales, employee performance, inventory, and customer behavior data empowers small businesses to improve operations and boost bottom lines, they sell more products and services to retailers and restaurateurs.
Casey Lozano spent years honing his POS expertise as a senior installer of Micros systems in Arizona working for a regional dealer. In 2014, Lozano embarked on his own, and was intent on starting a business focused on what he had been doing — installing POS systems. It was during a conversation with a Harbortouch representative that Lozano was presented with a more attractive, life-changing offer.