As VAR and MSP sales and marketing organizations catch the buyer persona buzz, are client personas and user experiences being overlooked?
As VAR and MSP sales and marketing organizations catch the buyer persona buzz, are client personas and user experiences being overlooked?
The PCI Security Standards Council’s announcement of plans to strategically drive its QIR (Qualified Integrators and Resellers) program deeper into the SMB retail market is by most counts a positive thing for the industry. For the greater good of data security, it’s hard to muster a qualm about moves like these. It’s a little easier to be annoyed by these changes if you’ve been going out of your way to differentiate your business via a payment security consultancy.
When James Laszko founded Mythos Technology in 2010 he likely didn’t expect he’d be able to afford to fire the lowest performing 20 percent of his customers in 2018. But that’s exactly what he has set out to do this year. You can read more about his customer rightsizing initiative in the May 2018 issue of Channel Executive magazine. In the meantime, there is another side to the Mythos story: how to find the customers who are the right fit so they won’t end up on the chopping block a few years down the road.
Seven historically valid reasons for VARs and MSPs to ignore Apple, and seven counterpoints on why that might be a mistake today.
Why is a scrappy, bootstrapped IT services company splurging on zip lines and basketball courts for its new 34,000 sqaure foot office building? After all, BNG Holdings didn’t earn a 133 percent three-year growth rate and a spot on the Inc. 5000 list by spending frivolously. Brady Nash and the co-founders of BNG Holdings started dreaming of building a Google-like work environment in Fargo, ND while they were still 18 and 19-year-old college kids selling telecom and cable services for a multi-level marketing company. Fast forward a little more than 10 years later, and the technology company sees real estate as just one more way BNG is diversifying its portfolio.
Doug Grimm sat down with MSPinsights and VARinsights to talk about the biggest tech opportunity for MSPs and VARs.
Jim Hocking sat down with MSPinsights to talk about MSP pricing and the most common mistake he sees MSPs make when it comes to pricing their services.
Dreading your company’s annual kick-off because you can’t really show how your channel is performing – and suffering from a lack of ideas on how to truly accelerate your indirect revenue? You’re not alone. These are common symptoms of having selected the wrong channel management solution.
When IT service providers become MSPs, the transition isn’t always easy. It requires a fundamental change in the way business is done. What you sell—and what you shouldn’t sell—needs to be clearly considered if success is part of your plan.
Have you ever been responsible for taking a new complex project from inception to completion when time is scarce, you are already responsible for multiple projects and your new project is considered high priority and urgent? If you are like most people, your anxiety level increased after reading the prior sentence. In addition, you might be feeling the urge to speed up to fulfill the challenge of your additional responsibility. Paradoxically, this is the exact opposite of what is called for. When you experience the pressure to speed up, what is actually called for is patience and intentionally slowing down to optimally address six interconnected project stages.
It has become commonplace to say that the state of cybersecurity has changed. It’s true—cybercriminals continue evolving their methods of attack. It’s not just malicious actors you have to worry about either—with the world growing more interconnected, it’s more likely than ever that insiders will accidentally cause a data breach.
A Survey of IT Leaders’ Thoughts on WannaCry, Petya, and Vault 7.
If you want to be part of the cloud industry, you need to be clear about two things in order to capitalize on its growth; the type of business you want to be, and the type of portfolio you wish to build. This guide is a 6-week plan on how to bring your cloud business to a completely new level.
HTG is an international consulting, coaching and peer group organization that cultivates success by igniting personal, leadership, business and legacy transformation. Members navigate their journey with world-class HTG consultants and facilitators who value sharing wisdom, providing accountability and building meaningful relationships, Igniting Transformation™ every step of the way. HTG invites you to explore the program that suits you best, and apply today to begin experiencing The HTG Way.
The ASCII Group is a vibrant community of independent MSPs, VARS and solution providers in North America. The organization offers members leveraged purchasing programs, education and training, knowledge sharing among peers, discounts on business services, and more. Founded in 1984 by Alan Weinberger, ASCII is the oldest and largest group of independent IT solution providers, integrators and VARS in the world.
CompTIA is the voice of the world's information technology (IT) industry.
Taylor Business Group is an executive coaching and peer group firm that focuses on IT Solution Providers and Copier Dealers. Founded in 2001, Taylor has brought efficiencies and higher profits to IT Solution Providers through a focused effort in delivering best practices to the Service Provider and Copier Dealer's service, sales and administrative functions.
Shif4 Payments is a leading national provider of touch-screen point of sale (POS) systems and payment processing services. As pioneers of the "as a service" model, Shif4 Payments offers an unprecedented "free" POS program that allows the company's sales partners to offer a full-featured POS system with no up-front costs.
Webroot delivers intelligent cybersecurity for endpoint, mobile and web to channel partners, consumers, businesses, and enterprises worldwide. Powered by its BrightCloud® collective threat intelligence network, Webroot protects the internet of everything. Our cloud-based threat detection, high performance, lightweight agents, and single, web-based point of control have changed the way businesses think about protecting mobile devices, PCs and servers. Named a ‘Visionary’ in Gartner’s Magic Quadrant for Endpoint Protection Platforms, Webroot’s smarter approach to security is why companies including Cisco, F5 Networks, GateProtect, HP, Microsoft, Palo Alto Networks, Proofpoint, RSA and others choose our solutions for advanced threat protection for their security products and services.
Microsoft Azure, AWS, and Google have been in a tight race to grab as many customers as they can. They have put a lot of money into developing new hardware, software and infrastructure. Find out who is leading the pack.
We have put together a collection of resources to help you convince your customers to do business with you. Whether you would like to master your communication skills or learn how to encourage your clients to embrace Office 365, we have got you covered.
The market to resell cloud services is hotter than ever. While you might think you can build a decent cloud business on your own, that might not be the best approach. You would probably be better off joining forces with a trusted cloud provider. But, how do you go about choosing a reliable partner program? We have put together a quick guide that will help you navigate the pros and cons of each cloud partner program you come across.
Being an experienced reseller has benefits — and challenges. A major challenge is trying to keep an open mind to learn about each customer’s needs. After visiting thousands of customers, it becomes difficult to not predict what a customer will need. But doing so, can result in missed sales opportunities. Discover a successful mindset for the veteran reseller that enables continued learning to uncover the needs of your customers in a quickly changing marketplace.
Douglass Miller is the CEO of Straightedge Technologies. Like many MSPs, he was frustrated with his sales results. He had very few net new clients and sales to existing clients was uneven. In two-three years, he has doubled the size of his MSP; attracting one net new MRR client a month and growing his sales to existing clients by 3-4X. What changed? Douglass did.
