Today’s managed services practices are using increasing levels of automation to succeed. Whether it’s remote monitoring and management (RMM), professional services automation (PSA), or something else, automation allows the MSP to deliver consistent, efficient services at a predictable price for customers.
Beginning around 2007, traditional endpoint security was becoming ineffective. Stopping infections was based around finding a user with an infection (patient zero), creating a detection signature (inoculation) and then updating every device to stop any further infections (eradication). The ineffectiveness was a direct result of the volume, variety, and velocity of infections. These factors completely overwhelmed the ‘patient zero’ approach. There were simply too many patients and not enough inoculations.
As the threat landscape continues to grow, regulatory requirements multiply, and CEOs and executive boards become more aware of the business impact of security incidents, most organizations are feeling an urgency to strengthen their cybersecurity efforts. This increased awareness is especially visible in small and midsized businesses (SMBs) that have traditionally underestimated the impact of cybersecurity threats to their organizations. Even so, SMBs are still failing to fully recognize and appreciate the risks, threats and vulnerabilities that are targeting their organizations.
To run a successful IT company, you should pay specific attention to your marketing strategy and the means of attracting new leads to your business. In this article, we will review the main marketing spheres in which every MSP should be engaged.
If you’ve decided to start a managed service provider practice you may ask yourself: how do I sell my managed services to my prospects? You might be a very good technical specialist, but if you have no idea of how the sales process works it may be very difficult for you to bring your business to any significant level of profitability. According to a survey conducted by CloudBerry Lab in 2018, the most challenging aspect of the MSP business still is finding new clients and turning prospects into deals.
Take control of the internet and grow your bottom line.
Threats are everywhere, and endpoint security simply isn’t enough to keep your clients safe. Pairing domain name system (DNS) protection with endpoint security is a proactive way to prevent costly network attacks. Most clients, however, don’t understand the need for this added layer of security.