The Value Of Automation And Integrations Have Never Been Higher For MSPs

The Value of Automation and Integrations Have Never Been Higher for MSPs

Technology companies should always lead the charge to innovation. Whether performing a major system overhaul for business clients or updating their own operations with the latest innovations, the drive to thrive begins with IT solutions. That concept should apply from the first monitoring application installed on a client’s PC to its billing and collections systems: every piece of technology in the collective customer/provider ecosystem should be connected and leveraged.

MSPs typically have both the skills and knowledge to automate and integrate technologies that can be game changer for SMBs, yet they often overlook the most important consumer – themselves. IT services professionals, like the cobbler in the fairy tale, are often so consumed with doing the best possible job for their customers that they fail to make similar improvements in their own businesses.

Time is a major factor. According to the Kaseya 2023 Global MSP Benchmark Survey Report, nearly 70% of executives work holidays, while more than half regularly put in 50+ hour weeks and perform all-nighters to support their clients. That makes it tough for MSP owners to focus on business planning and other issues.

The problem with those scenarios is that taking a little time to upgrade their managed services operations can have a multiplying effect on productivity. Since MSPs often support dozens of businesses, if not more, the benefits of automation can carry through the entire IT ecosystem, speeding up various processes and optimizing management capabilities. The potential return on technology investments for providers can be exponentially higher than similar innovations for a single client.

On the backend, automation can deliver big returns for billing and collections, speeding payments and boosting cash flow. For example, integrating MSP management and accounting application with ConnectBooster creates a more efficient (i.e., faster) way to get paid for the services providers deliver. It’s a critical step towards achieving collections maturity for a managed services business.