Abby Sorensen

Abby Sorensen

Abby is the Chief Editor for Software Executive Magazine and Executive Editor for Channel Executive Magazine.

ARTICLES BY ABBY SORENSEN

  • What VARs & MSPs Can Learn From The Trump Campaign’s IT Provider
    What VARs & MSPs Can Learn From The Trump Campaign’s IT Provider

    The Wall Street Journal’s homepage on January 17 featured a headline that included the words “IT Firm.” VARs and MSPs take note: a fellow solutions provider is caught up in a nasty, politically-charged debate being litigated on a national scale. Obviously, your clients are not paying you in large sums of cash handed over in plastic Wal-Mart bags. This story is preposterous in so many ways, and it’s far outside the realm of what’s normal for how VARs and MSPs operate. As absurd as the entire situation might be, this story does raise a few legitimate questions about IT service provider business models that are worth rehashing.

  • Retail Resellers: Build Your Business Around Hardware, Not On It
    Retail Resellers: Build Your Business Around Hardware, Not On It

    Instead of lamenting over shrinking hardware margins, Technology Recovery Group (TRG) continues to diversify with unique offerings that keep its tier-one retail clients coming back for more.

  • How An MSP Survived The Loss Of A Huge Account
    How An MSP Survived The Loss Of A Huge Account

    In February 2017, CIO Solutions lost a big account. So big, in fact, that it accounted for 40 percent of the MSP’s revenue. This isn’t a mom and pop shop IT Services provider we’re talking about – the account’s revenue brought in millions of dollars annually. Fast forward to September 2018, and CIO Solutions is gracing the cover of Channel Executive magazine. The company not only rebounded – it completed a successful acquisition and is in a strong position for future growth. We couldn’t fit this side story in the magazine, so instead we’re sharing the lessons learned from loss of a large customer in a web-exclusive feature.

  • Let’s Talk About The Channel’s Lack Of Diversity
    Let’s Talk About The Channel’s Lack Of Diversity

    The lack of women and minorities in the channel is such a complex problem. We can’t keep forgetting about diversifying the channel – it has to be an ongoing conversation about how our industry can find better ways to recruit talented women and minorities and help them advance to leadership positions.

  • VARs & MSPs: Just Say ‘No’ To Bad Customers
    VARs & MSPs: Just Say ‘No’ To Bad Customers

    When James Laszko founded Mythos Technology in 2010 he likely didn’t expect he’d be able to afford to fire the lowest performing 20 percent of his customers in 2018. But that’s exactly what he has set out to do this year. You can read more about his customer rightsizing initiative in the May 2018 issue of Channel Executive magazine. In the meantime, there is another side to the Mythos story: how to find the customers who are the right fit so they won’t end up on the chopping block a few years down the road.

  • Why A POS Solutions Provider Is Building A $10 Million Office
    Why A POS Solutions Provider Is Building A $10 Million Office

    Why is a scrappy, bootstrapped IT services company splurging on zip lines and basketball courts for its new 34,000 sqaure foot office building? After all, BNG Holdings didn’t earn a 133 percent three-year growth rate and a spot on the Inc. 5000 list by spending frivolously. Brady Nash and the co-founders of BNG Holdings started dreaming of building a Google-like work environment in Fargo, ND while they were still 18 and 19-year-old college kids selling telecom and cable services for a multi-level marketing company. Fast forward a little more than 10 years later, and the technology company sees real estate as just one more way BNG is diversifying its portfolio.

  • MSP Opportunity: Application Performance Infrastructure
    MSP Opportunity: Application Performance Infrastructure

    How staffing company BlueAlly transformed into a $150 million managed service provider: an interview with VP of Technology Operations Bernard Westwood.

  • VAR & MSP SaaS Adoption Trends
    VAR & MSP SaaS Adoption Trends

    SaaSMAX and CompTIA recently teamed up on a webinar to share findings from CompTIA’s state of the SaaS channel report. Carolyn April, Senior Director of Industry Analysis at CompTIA, and Clinton Gatewood, VP of Partner and Reseller Development at SaaSMAX, presented data that any VAR or MSP either currently selling, or considering selling, SaaS products should pay attention to. 

  • A Startup Mentality For A 20+ Year Old Solutions Provider?
    A Startup Mentality For A 20+ Year Old Solutions Provider?

    Darek Hahn, president and CEO of Dynamic Strategies Inc. (DSI), details the challenges of his company's shift in customer focus, sales strategy, and corporate culture. 

  • Inside A 50+ Employee MSP’s Employee Review Process
    Inside A 50+ Employee MSP’s Employee Review Process

    Russ Levanway, CEO of California-based MSP TekTegrity, recently let me pick his brain about how and why the company acquired four MSPs in the five-year period between 2010 to 2015. Like many solutions providers looking for ways to grow, TekTegrity used these acquisitions to expand its regional footprint and establish itself in new verticals. In the process, Levanway had to integrate differing cultures and a rapidly expanding headcount.

More Articles by Abby Sorensen