Selling professional services is tricky business. There is nothing tangible in the conversation. No product to pick up, turn over, and closely examine for quality and functionality. What clients are buying is you and your expertise.
Millennials are an influential part of the population and an important group to understand – especially as it relates to hospitality and technology. Wrapping your head around their mobile usage and desires will help you sell more tech and services to hospitality customers.
The need for delivering quality wireless services in hospitality venues like hotels and big convention centers has been increasing. The availability and quality of Wi-Fi service is one of the most important factors for business travelers, event organizers, and holidaymakers when making their decisions about hotel booking.
“Big Data” has become a buzzword in the business world, but many retailers and restaurateurs don’t know how it impacts their business. When VARs and MSPs understand how sales, employee performance, inventory, and customer behavior data empowers small businesses to improve operations and boost bottom lines, they sell more products and services to retailers and restaurateurs.
While many restaurants have been using POS systems for years, there are plenty that still do things with a cash register. Take, for instance, PY’s Saloon and Grill in Osceola, WI. Nestled along the St. Croix River, the bar and restaurant relied on an antiquated electronic cash register for years. Unfortunately, without the capabilities of a POS system, PY’s owner was experiencing a multitude of problems.
Selling point of sale (POS) solutions to retail and hospitality clients via an as-a-Service model may seem counterintuitive, particularly to VARs that have traditionally relied on the profit margins generated by hardware and software sales. But as technological advances accelerate and product life cycles shrink, this emerging business model comes close to being a true “win-win” for everyone involved.
Benefits include low initial costs, recurring revenue streams, and future-proofing against fast-changing technologies.