Article | July 14, 2021

The Technology Buyer's Journey: A Roadmap To Customer Success

Source: CompTIA

It’s critically important to recognize each step that customers take along their respective buying journeys—and to react accordingly and appropriately in order to best support them.

To help solution providers achieve better customer service and increase their value to potential customers, CompTIA’s Business Applications Advisory Council and Channel Development Advisory Council mapped out a detailed analysis of the buyer’s journey and provided insights into the distinct roles that vendors, distributors, and solution providers each play toward moving a customer on to the next step—and toward success.

This Buyer’s Journey roadmap helps users understand what has changed in the modern business landscape and what new processes can better serve buyers. Read below to learn more about the buyer’s journey.

VIEW THE ARTICLE!

Get unlimited access to:

Trend and Thought Leadership Articles
Case Studies & White Papers
Extensive Product Database
Members-Only Premium Content
Welcome Back! Please Log In to Continue. X

Enter your credentials below to log in. Not yet a member of MSPinsights? Subscribe today.

Subscribe to MSPinsights X

Please enter your email address and create a password to access the full content, Or log in to your account to continue.

or

Subscribe to MSPinsights