Stay Small, Win Big

By Abby Sorensen, Editor

How a 28-employee solutions provider wins tier-one business.

Bruce Hicks has been selling retail technology to household-name clients for almost 30 years. Ask him if he’s interested in selling Retail Technologies Corporation (RTC), and the answer is clear: “We are not on the market. I have a lot of ass kicking left to do in the retail technology space.” Hicks, the president of RTC since 1991, isn’t one to mince words, and he takes a bold, confident approach to winning and keeping the business of his retail-chain clients.