If you’re running a managed services business today, there are plenty of available sales and support opportunities. With IT demand growing, despite the uncertainties of the past few years, the prospects for MSPs have never been greater and, based on organizations’ increasing dependence on technology, that situation is not expected to change any time soon. Gartner research predicts worldwide IT services spending will increase 2.4% in 2023, though first quarter layoffs could drive more outsourcing options for providers that support mid-size and enterprise customers. Successful MSPs should continue to uncover scores of new sales opportunities in the years ahead.
Unfortunately, for some providers, those optimistic forecasts can be a blessing and a curse. While bright market prospects make it easier for MSPs to build a base of new clients and add incremental services and revenue streams, that situation can lead to overconfidence and lax business practices. Many providers do well in the initial stages of development and flame out as their operational costs rise faster than income.
In fact, some MSPs readily admit their business management skills lag far behind their ability to build and support complex IT ecosystems. Network design and data protection require much different talents than setting sales objectives, creating financial forecasts and developing quarterly plans. To build a successful long-term small business, MSP owners cannot afford to lose focus and get caught up in the minutia of day-to-day operations. Failure to develop and constantly monitor and, when necessary, alter strategic plans can majorly impede the growth of the organization.