On Selling Digital Transformation

By Matt Pillar, chief editor

TechTarget defines digital transformation as the reworking of the products, processes, and strategies within an organization by leveraging current technologies. MIT Sloan and CapGemini define it even more simply as the use of technology to radically improve the performance or reach of enterprises.

By those definitions, channel partners might be inclined to do one of two opposite things: They’ll either shrug it off as another enigmatic, flash-in-the-pan buzz phrase, or they’ll embrace it headlong as an opportunity for growth.