MSP White Papers

  1. Why Security Awareness Training Is An Essential Part Of Your Security Strategy
    3/6/2018

    Every year, millions of people fall victim to cybercrime. Hackers and criminals prey on their victims using a wide variety of elaborate techniques such as phishing emails, ransomware attacks, and phony web pages, among others. In fact, scams that have plagued society for centuries only continue to grow in size, sophistication, and complexity. For instance, the well-known Nigerian email hoax has roots from a common “Spanish Prisoner” scam that dates back more than 100 years. In this type of primitive “advanced fee scam,” the fraudster requests cash in return for a large commission which, of course, is never delivered.

  2. Office 365 Sales Guide
    2/23/2018

    Put yourself in the client's shoes. Why would he buy an Office 365 plan from you if he can just as easily buy it from someone else, or directly from Microsoft? If you want to make more money selling Office 365, you have to add real value to your portfolio. This guide will help you identify Office 365 selling opportunities, position the right product benefits to overcome the client’s top pain points and address security and compliance concerns with Office 365.

  3. Selling Business Technology: 3 Ways YOU Can Be The Value Your Customer Needs
    2/12/2018

    Discover how to maximize your sales in the evolving business technology industry. If you are a reseller of payments and POS systems, cloud technology and business solutions, learn which selling strategy you must stop using today, and the strategy to focus on instead to continue to grow your sales as the industry changes.

  4. How To Outsell Your Competition Instead Of Yourself
    2/5/2018

    VARs and MSPs can discover a new selling approach that works in today’s crowded business technology space. With increasing competition and decreasing product differentiation, resellers and service providers can no longer sell based on product features, an approach that worked in the past. Learn about this new approach that focuses on determining the customer’s needs first.

  5. Simplifying Network And Infrastructure Sales
    9/22/2017

    What would a shorter sales cycle do for your business? It’s time to find out.

  6. Making The Business Case For POS As-A-Service
    9/5/2014

    Selling point of sale (POS) solutions to retail and hospitality clients via an as-a-Service model may seem counterintuitive, particularly to VARs that have traditionally relied on the profit margins generated by hardware and software sales. But as technological advances accelerate and product life cycles shrink, this emerging business model comes close to being a true “win-win” for everyone involved.

  7. POS As-A-Service Proves Its Value To VARs, Vendors, And Clients
    9/5/2014

    Benefits include low initial costs, recurring revenue streams, and future-proofing against fast-changing technologies.

  8. Vendor’s Tech Training Delivers Competitive Edge To VARs
    7/24/2014

    Even in an age where oceans of information are available online, well-designed, comprehensive technology training is still a valuable commodity. In fact, for many VARs, using what they learn from a technology vendor can create a significant competitive advantage.

  9. Training Moves VARs To The Head Of The Class
    7/24/2014

    How much value can a VAR add by taking advantage of a vendor’s technology training program? One point of sale vendor believes the benefits of education are well worth the investment.

  10. VARs Boost Stickiness By Integrating Product And Service Offerings
    7/8/2014

    In the retail and hospitality verticals, where both POS hardware and software are threatening to become bargain-priced commodities, many VARs are seeking greater “stickiness” by creating an integrated stack of technology and service offerings tailored for individual customers’ business requirements.