MSP White Papers

  1. How To Stand Out From The Crowd: The Importance Of Differentiation
    4/10/2018

    Every business is looking to boost their sales. The most effective way of achieving this is by focusing on your unique selling point, and using it to dominate your niche market segment. Here is a 3-step guide to give you tips on how to build a solid strategy, from which you can develop your offering and enhance your business outcomes.

  2. DNS Protection: An Overlooked Layer Of Cybersecurity
    4/4/2018

    Uncontrolled internet access is a high-risk activity for any business, regardless of size, but it is particularly dangerous for the small to medium- sized businesses (SMB) that make up a managed service providers’ client base. Unfortunately, endpoint security alone is no longer enough to keep clients safe from modern cyberattacks. And, as MSPs well know, remediating threats that have successfully infiltrated the network is challenging and extremely time-consuming. That’s why today’s MSPs are increasingly turning to services that can stop threats before they hit the network.

  3. Webroot 2018 Threat Report
    4/4/2018

    If there’s one thing that came through loud and clear in our analysis of malware and other threats in 2017, it’s that, when it comes to cybersecurity, change is the only constant. While analysts, researchers, and security companies worked quickly to identify and block emerging threats, attackers were just as quick in finding new ways to evade defenses. Phishing attacks became more targeted and successful, and most phishing sites were only online for 4-8 hours.

  4. How To Fit Your Technology Expertise Into Your Customer’s World
    3/6/2018

    Selling business technology for many years allows you to develop deep expertise of your products. But, breaking into your customer’s world requires deep expertise of their operations and their needs. Discover how to change your approach with customers to uncover the needs that your products can solve.   

  5. Why Security Awareness Training Is An Essential Part Of Your Security Strategy
    3/6/2018

    Every year, millions of people fall victim to cybercrime. Hackers and criminals prey on their victims using a wide variety of elaborate techniques such as phishing emails, ransomware attacks, and phony web pages, among others. In fact, scams that have plagued society for centuries only continue to grow in size, sophistication, and complexity. For instance, the well-known Nigerian email hoax has roots from a common “Spanish Prisoner” scam that dates back more than 100 years. In this type of primitive “advanced fee scam,” the fraudster requests cash in return for a large commission which, of course, is never delivered.

  6. VoIP Vs. Regular Phone Services: A Guide To IP Telephony
    2/23/2018

    Are you feeling lost in the recent evolution of voice communications? The shift from traditional telephone services to new technologies has developed so fast! Now that Voice over IP (VoIP) is the new trend, you to understand how it differs from regular telephony. Through this guide you will learn the essentials and understand what makes VoIP the best option for every business.

  7. Office 365 Sales Guide
    2/23/2018

    Put yourself in the client's shoes. Why would he buy an Office 365 plan from you if he can just as easily buy it from someone else, or directly from Microsoft? If you want to make more money selling Office 365, you have to add real value to your portfolio. This guide will help you identify Office 365 selling opportunities, position the right product benefits to overcome the client’s top pain points and address security and compliance concerns with Office 365.

  8. Microsoft 365: The Ultimate Reseller’s Guide To Features & Benefits
    2/23/2018

    You must have heard about it by now. But what exactly is Microsoft 365 Business? It's the latest unified solution launched by Microsoft. It includes the best features from some of their most popular products, and promises its users total control of their environment. With this free guide you'll soon have a clearer understanding of why Microsoft 365 is a great addition to your portfolio, in terms of profit and future growth.

  9. Selling Business Technology: 3 Ways YOU Can Be The Value Your Customer Needs
    2/12/2018

    Discover how to maximize your sales in the evolving business technology industry. If you are a reseller of payments and POS systems, cloud technology and business solutions, learn which selling strategy you must stop using today, and the strategy to focus on instead to continue to grow your sales as the industry changes.

  10. How To Outsell Your Competition Instead Of Yourself
    2/5/2018

    VARs and MSPs can discover a new selling approach that works in today’s crowded business technology space. With increasing competition and decreasing product differentiation, resellers and service providers can no longer sell based on product features, an approach that worked in the past. Learn about this new approach that focuses on determining the customer’s needs first.