As a cybercriminal tactic, phishing is not new. In fact, one of the very first records of the term appeared in an early internet “cracking” application in January of 1996. Despite its age, phishing continues to be one of the most pervasive cyber threats individuals and businesses face. When technology moves at today’s astonishing rates, why is such an old method of internet trickery still so common? The answer is simple: because it’s still wildly successful. Perhaps the more important question, then, is: why are people still clicking?