The unemployment rate for IT talent is 1.3%, according to CompTIA research. Let that soak into your prefrontal cortex for a minute.
The last day of the GlueX conference was overflowing with amazing content. I’ll try and give you a recap that captures everything, but to really understand what a success GlueX was, you just had to be there.
Across industries from retail to healthcare, customers expect a flawless, highly personalized experience whenever they interact with a company. According to a recent study, customer experience has overtaken product and price as the main way businesses differentiate themselves. A positive customer experience can build lasting loyalty but today’s consumers are more fickle than ever, and won’t hesitate to switch to a competitor if they’re dissatisfied.
Managed Service Providers (MSPs) juggle busy schedules. From project planning to payment processing and reporting, little time is left to work on scaling business. When your MSP doesn’t have time to expand coverage and accept new projects, you lose opportunities. Thankfully, the advent of Field Service Management (FSM) platforms can help to grow your business and say ‘yes’ to more projects.
The most important part of any business relationship is trust. For many of your customers, their size often means they lack substantial internal resources, requiring them to trust key advisors to help them run their business. This includes lawyers, accountants, or an IT team. For Managed Service Providers (MSP), the ability to build trust is critical to keeping current customers and attracting new ones. Their business is practically in your hands; whether you’re helping with their productivity, transforming their business processes, keeping them compliant, or getting them back online after a security breach. If you can’t build trust, you can’t build a business.
That piqued your interest, right? I’m not just saying that as a way to get you to click, and I’m most certainly not trying to offend you. I’m saying this because I’ve seen it time and time again. But mostly, I’m saying this because it happens for the wrong reasons.
There was a time when companies would put out advertising and reward their customers for referrals and that was enough to bring in new leads. This is no longer the case. In today’s online world, the business landscape is highly competitive. To stay ahead of the game, businesses, including Managed Service Providers (MSPs), are required to continuously generate new leads in order to grow and stay ahead of the competition.
As a Managed Service Provider (MSP), the opportunities arising from your customer’s move to cloud services are huge. Your customers know the business and economic benefits of the cloud and are ready to switch their spending from legacy, on-premises systems to cloud services. Yet, while the cloud appears simple at a surface level, marketing, selling, designing, deploying, and supporting new cloud apps often demands skills that might be outside of your current capabilities.
Legacy phone infrastructure is known for being temperamental and complex. Unfortunately, many MSPs have had to learn this the hard way. And it’s also the reason many customers are hesitant to make major changes to their telecom setup. That’s why migrating them to a SIP trunk is a relatively painless way to give them some of the benefits of a full-fledged VoIP or UCaaS suite, without the headaches that come with a full infrastructure migration.
With technology evolving so fast and new digital business models popping up everywhere, it’s easy for an MSP to get distracted or worse, derailed. As technology evolves, the market changes, and customers adjust their mindsets to these changes—meaning MSPs need to evolve their market positions and their businesses too.
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