There are plenty of prospective clients out there that still take a break-fix approach to their IT. They avoid regular IT audits and assessments. They are slow to patch their software or update their systems. They don’t know how vulnerable their systems are until they experience a data breach. These break-fix prospects represent a great opportunity for any MSP. But there’s a problem in selling managed services to these prospects: they don’t know what they don’t know.
The key to converting the mindset of these prospects is to show them what they don’t know. And the best way to do that is by conducting a comprehensive IT assessment and delivering compelling reports that demonstrate the need for your services.
Fortunately, there are tools available for MSPs that make it easy to quickly conduct a wide range of non-intrusive IT assessments and generate purpose-built risk reports that make the case for managed services.
Let’s look closer at some of the IT assessments you can perform to win new clients.