Why The Time Is Right To Target Salons

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From scheduling appointments to managing walk-ins, salons and spas present unique POS opportunities. Offering solutions that allow customers to efficiently manage their business while focusing on what’s important — keeping their customers satisfied and spending — is paramount in today’s competitive selling landscape. Recently, Rohan Mani, Director, Reseller Division at Harbortouch, took time to speak with Business Solutions Magazine about why you should be targeting the salon market, how to overcome the significant challenges it presents, and more.

Q: What makes the salon market an ideal target for POS sales?

Mani: Salons and spas represent a considerable opportunity for VARs. With over 85,000 locations in the U.S., this vertical is largely underserved in the POS industry and is expected to grow in the coming years. The market is highly fragmented without any dominant POS solution, so there is definitely a void to be filled. Additionally, salons have unique needs that cannot be adequately met with a standalone credit card terminal or cash register. These requirements include appointment setting, walk-in management, multi-station support, and email/text reminders. All of these needs can be easily met with the proper salon and spa software.