Why Technology Solution Providers Need To Focus Less On Features And More On Values

By Craig Fulton, ConnectWise

As technology continues to evolve and adapt to keep up with the demands of the future, one constant remains for businesses looking to grow and succeed: providing and maintaining excellent customer service and interactions. For technology solution providers (TSPs) who have historically focused on how to message and market their technology, shifting their efforts toward building relationships with customers and teams will lead to stronger bonds, greater trust, and more success.