Why Not Offering A Full Business Platform Is Costing You Money

By Sean Berg, Shift4

Resellers are unable to compete without a comprehensive business platform. In the past, a reseller could provide one or several pieces of technology to streamline business processes. However, those days are long gone. In today’s ultra-competitive business environment you need to change your approach if you want to stay relevant. This means going beyond selling individual products and services to instead offer a full business platform that includes but is not limited to:

• Point of Sale (POS) and property management solution (PMS) solutions

• Customer engagement tools and data analytics

• EMV capable pay-at-the-table devices

• Connectivity with third-party Online Ordering, Labor Scheduling, Accounting, and Marketing packages

• Powerful data security protecting all above functions