What's The True Value Of Your Data?

By Steve Jurczak, Carbonite

• Data is increasingly valuable to cybercriminals
• Cybercriminals can get between $40-$200 by selling your personal data
• State entities are taking steps to protect consumer data
• TikTok is an example of government entities confronting each other over data collection
• You can take steps to protect your data and your identity with Carbonite Safe® and Webroot SecureAnywhere® AntiVirus

As anyone can tell from reading the news, data privacy affects us all. It’s why, in the last couple of years, the state of California and the European Union both introduced new privacy legislation. And it’s why fines for data breaches now run in the tens of millions of dollars. Ask anyone who has tried to recover from having their identity stolen and you’ll see why we should all be concerned about protecting our data from unwanted access. But just what is it about our data that makes it so valuable to malicious and state actors alike?