By Mike Semel, Cybersecurity and Compliance Expert
- CLIENT ACQUISITION
Using an assessment to acquire a new client is effective because you can show your prospect facts from their IT environment, the same way a doctor uses your blood test results to show you a medical problem that needs attention. I have successfully used assessments to get new clients when I was an MSP, and I talk with MSPs every day that use assessments to wedge out other MSPs, sell Co-Managed IT services, and upsell
An IT Assessment can identify problems on computers and servers through non-intrusive network scans, manual scans of individual PC’s, and information from Microsoft’s Azure and 365 cloud services. At the push of a button you can produce branded professional-looking reports that look like they took hours to create.
Use the results to prove to your prospect that they have risks you can mitigate, and base your proposal for remediating risks and providing ongoing managed services on facts about the client, not assumptions or guesses.