By Sunny Kaila, IT By Design
“Building a business with influence” has become a buzzword among today’s entrepreneurs because it works — when done correctly. To prosper over time, every business must not only deliver financial performance but lead with influence. Once you start building your influence in the channel, you are bound to grow multifold and earn respect from your customers and employees alike, which can lead to lucrative partnerships.
The road to building influence in the channel isn’t about sharing your product brochures on social media or doing pitches at trade shows; it’s about leveraging deep industry knowledge to provide valuable education and shine a light on key MSP trends and challenges. Furthermore, it’s about positioning yourself as an expert in the industry by becoming a trusted member of the MSP community—one who contributes to building a healthy industry for everyone.
Build connections via purposeful content
All in all, establishing influence in your industry is about being present and showcasing your expertise through various channels and mediums. Here, I can’t emphasize enough the power of purposeful content creation. Blogging, podcasts, whitepapers, and webinars can humanize your business and, as an extension, your MSP brand. Even when the content you create isn’t directly related to your product offering, it conveys your MSP’s authentic and knowledgeable voice to industry stakeholders.