One of the biggest challenges for any MSP is knowing what areas to focus on when it comes to offering services. The services market is becoming increasingly crowded, and once a course has been set, it is not easy to change direction. So MSPs have to get it right the first time. Many are still in the early stages of their services journey and some were perhaps forced on the services path during the challenging year that was 2020. But as the fourth annual MSP Day Report shows, the appetite for services is growing, with more than half of our respondents (56%) revealing they saw managed services as the biggest sales/revenue opportunity for 2021.
We spoke to over 400 partners from across the globe for the report, and the answers all showed that MSPs are facing similar challenges when it comes to services provision and the increasingly complex needs of their customers. But one fact remained crystal clear, security is the top concern for customers and the number one driver to services. Security is now one of the managed services bets to make, thanks to a huge leap in threats caused by the rush to remote working during the COVID-19 crisis which has left many companies vulnerable to attack. And that demand is only going to increase, as the way workforces operate has changed for good.
As the report will demonstrate, end user customers are struggling with a lack of skills and resources when it comes to cybersecurity, but they are increasingly aware of the need to have the right tools in place to keep their valuable data safe from unscrupulous cybercriminals. The fact that so much of their workforce has been working remotely over the past year has left many more at risk, because they couldn’t get a full endpoint protection strategy in place, which made them a prime target for phishing attacks and malware. These companies are looking for trusted IT suppliers who will listen and act on their concerns and who have the knowledge and skills to take the security headache away from them. And we know that MSPs, in turn, need vendors that will listen to them, value them, and give them the support and resources they need to offer their customers the very best security services they can.