The Cost Of Downtime

Unplanned internet downtime can bring your operations to a grinding halt, resulting in lost revenue, productivity, and other costs that are less obvious but longer-lasting. Yet, 19% of B2B SMBs and 27% of B2C organizations say they do not feel their businesses are prepared to deal with unexpected downtime.

Many of those businesses struggle with internet reliability because they simply don’t invest enough in their Internet foundation to support their new Cloud and SaaS business technologies. IT can’t justify the cost of improving their internet stack because the ROI feels hard to articulate in a way the business can understand. In fact, 38% of SMBs say they don’t know the cost one hour of downtime is for their business.

Here, we’ll share some of the industry-standard calculations you can use to determine your own cost of downtime. It’s our hope that, by understanding the true “Cost of Downtime”, you can make the ROI case for the Internet foundation your business needs.