The "C" Word: From CEO To CCO — Why Your MSP Needs A Chief Culture Officer

By Kam Attwal, President and Chief Revenue Officer, IT By Design, Inc.

The C word, whether community or culture — take your pick, are both equally integral in building strong teams. As an MSP in today's candidate-driven market, it is more important than ever we, as leaders, create a corporate culture that invests in our team members with a ‘community first’ approach.

As integral as the CEO, the Chief Culture Officer (CCO) is leading initiatives to drive internal community engagement within organizations. At IT By Design we made it our mission this year to dedicate ourselves to our community. Whether that means our peers, partners, customers, or internal community members, we are actively investing our time in nurturing the relationships that have led to our success. It is with this in mind I took off the CRO hat in January and became Chief Culture Officer (or Chief Community Officer, take your pick) in order to invest time in the organization we have worked so hard to build.

So you may be asking, “How did you do it?”