CompTIA survey reveals a mix of business challenges and new opportunities
Technology solution companies appear to be holding their own during the COVID-19 pandemic, with most expecting to see the first steps toward a return to normalcy within the next three months, according to a survey by CompTIA, the leading nonprofit association for the global technology industry.
Almost two-thirds of CompTIA member company executives surveyed believe that business may start to get back on track by August. U.S. firms have a more positive view compared to their international counterparts, the majority of whom cite a time frame of September or later.
Close to one-half of executives (46%) said they remain generally upbeat and optimistic, while the same percentage are “hanging in there.” The remaining 8% said their firms are in a very difficult situation.
“While no wants to see any business struggle, it is encouraging to see that the great majority of companies in the business of technology have shown the resilience to maintain a solid level of activity during this uncertain time,” said Nancy Hammervik, CompTIA’s executive vice president for industry relations.
Hammervik will discuss the results of the member survey, and how CompTIA is helping its members and the industry get through these uncertain times, in a LinkedIn Live Broadcast on Thursday, May 21. Follow CompTIA on LinkedIn to receive notifications about the broadcast.
Pandemic’s Impact on Business
In April, 83% of tech firms surveyed reported receiving new customer inquiries, up from 76% in March. Communications, collaboration and A/V technologies (40%), cybersecurity (36%), general consulting (35%), and cloud computing (33%) led the product and service categories that generated customer interest.
Customer cancellations or postponements impacted 58% of business in April, a 15% increase over the prior month. Firms also reported experiencing customer requests to restructure contracts or payment terms (58%), disruptions due to shortages of finished products (34%), disruptions with key partners (21%), cancellation or postponement of financial arrangements with partners and vendors (19%), shortages of components (18%), and requests from investors or lending institutions for updated sustainability plans (11%).
Nine in 10 firms have responded to the spending challenges faced by customers. The most common responses include offering customers flexibility with product orders and payments (58%), and working with vendors, distributors and other partners to come up with creative solutions to support customers (50%).
Staffing and Hiring
About 4 in 10 companies (42%) entered the month of May with a “wait and see” approach to staffing and hiring, reporting that they had not made any staffing moves. Among companies that had acted, 13% hired new staff to support increased demand for remote workers, cybersecurity and other essential services.
The survey also reveals that 32% of firms have postponed interviews and recruiting for new positions; 21% have reduced the hours for full- or part-time staff; 18% have laid off contractors or suspended their work; and 17% have laid off full- or part-time staff.
About 7 in 10 members said their firm is training at least some employees during this time or planning to increase training within one to two months. Companies are focusing their technical training on cybersecurity, networking, programming and technical support. About one-third of firms are helping employees build their professional skills, “soft” skills and business skills, such as communication, customer service, presentation, problem solving, management, marketing, operations, and sales.
A total of 209 CompTIA Community and Advisory Council members completed the online survey, which was administered between April 27 and May 1. To learn more about the survey results and how CompTIA is following its member tech companies through the COVID-19 pandemic, For more information, visit https://www.comptia.org/blog/tech-firms-business-disruption-covid-19.
The Computing Technology Industry Association (CompTIA) is a leading voice and advocate for the $5.2T global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy. Through education, training, certifications, advocacy, philanthropy, and market research, CompTIA is the hub for advancing the tech industry and its workforce. For more information, visit www.comptia.org.