Article | September 9, 2022

Stop Making Client Acquisition And Retention Difficult

Background Check Stop

Are you like many MSPs who find that new client acquisition and retention rank as one of your biggest challenges?  

Acquisition is the first phase in the client lifecycle. Getting your proverbial foot in the door is that critical first step. You need to get their attention and make them want to hear what you have to say. Only then can you make a compelling case for the value of your services and convince them to sign on.  

The main way to get a prospect’s attention is having a legitimate purpose for your call. Find out your prospect’s corporate domain and IP address and run both a Dark Web scan and external vulnerability scan.  There’s a good chance that you’ll find at least an email on the Dark Web that’s been compromised, and open ports on the firewall that represent a clear vulnerability.  

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