Guest Column | January 9, 2019

8 Steps To Keeping Your Company's Online Reputation Spotless

By Zina Hassel, ZLH Enterprises & ASCII Member

reputation management

At some point, as business owners, we must assess the size and scope of intangible value such as brand, reputation, goodwill, and intellectual assets. These items can comprise upwards of 70 percent of the overall value of our businesses.