Managed security services provide a great way to deliver the protection that today’s small and medium businesses (SMBs) require while offering an opportunity to differentiate and grow your business through new revenue and services. Done right, managed security services can be a valuable extension to your existing service portfolio and provide a cost-effective and efficient way to provide security services suitable for SMB budgets.
The key is identifying the type of security your SMB clients need in relation to their attack surface – the possible ways they could be vulnerable to a cyberattack or security risk – and budget. Then it’s a matter of putting best practices and technologies in place to protect them. The tools you choose should enable you to continually assess the state of their security, protect endpoints and networks, monitor IT environments, and recover systems in the event of any unexpected issues.
Once you have identified the right combination of security tools, the next step is understanding how to define, bundle, price, and market your security services. This guide looks at strategies and best practices that include:
- Creating service bundles to fit SMB security needs
- Pricing security services
- Developing go-to-market strategies for existing customers and prospects