News | October 31, 2018

Spectrum Marketing & Communications And Gamechangers Strategic Consulting Announce Strategic Partnership

Companies team up to craft tactical and strategic plans and supporting content for Auto-ID and e-Commerce technology providers

Spectrum Marketing & Communications and Gamechangers Strategic Consulting recently announced the creation of their strategic partnership. This relationship will allow clients to leverage both organization’s experience and expertise to develop high-impact, cost-effective tactical and business strategies and supporting content. The firms will focus on the radio frequency identification (RFID), biometrics, bar code, sensors and e-Commerce market segments.

B2B companies are under relentless pressure to validate effectiveness of existing business plans, while assessing new approaches for changing the market dynamics in their favor. Supporting new or revised tactical and strategic actions, there is a need for high value content to deliver the right messages to the marketplace most efficiently.

Tactically, companies need to identify prospects, educate potential customers, develop the right relationships, and nurture them, pre and post-sale, with a consistent stream of digital and integrated marketing messages. At the same time, companies must have a strategic view of the marketplace to understand new opportunities, new directions and new competition.

“Even with great products and services, the sales and marketing plan becomes critical to effectively reaching the marketplace”, stated John Shoemaker, Principal of Gamechangers Strategic Consulting. “More than ever, companies are challenging themselves to find new perspectives and innovative ideas, and those ideas must be transformed into tangible communications that both educate the customer and drive company growth.”

Spectrum Marketing & Communications in partnership with Gamechangers Strategic Consulting are focused on helping companies to stay ahead of the game with game-changing sales and marketing strategies, tactics and educational content designed to solve customer problems and close more sales.

“The marketplace is changing rapidly and that requires adapting and having a futuristic view of how to stay ahead of the game and even change the game,” added Bob Basmadjian, Founder and Principal of Spectrum Marketing & Communications. “A company’s go-to-market plan must not only be strategic, it must also be consistent and disciplined, featuring the right mix of company news, thought leadership and social proof to nurture prospects through their buying journeys.”

Through the formation of this new alliance, Spectrum and Gamechangers will be able to offer customers a cost-effective, one-stop shop for sales and marketing planning, as well as a wide variety of marketing content, including press materials, thought leadership, case studies, sales collateral, videos, blogs and e-mailers.

About Spectrum Marketing & Communications
Spectrum is a full-service marketing communications firm. Founded in 1993, Spectrum was built with the “spirit of partnership” in mind. This philosophy enables our clients to extend their capabilities beyond their core competencies, while helping them to cut costs, optimize resources and shorten their time to revenue. Spectrum’s account team is comprised of senior-level researchers, strategists, writers, designers, programmers and media practitioners. The company’s hands-on business model and extensive network of marketing communications professionals enable us to deliver a complete, end-to-end solution and superior client service…all at an affordable price. For more information, visit

About Gamechangers Strategic Consulting
Gamechangers Strategic Consulting is an executive management consulting resource for the AIDC/wireless markets and for others in the high technology hardware, software, services and solutions business. Clients are given personal attention to identify, evaluate, and brainstorm opportunities for growth and development. Most important is to resolve the strategic goals with attention to completely new or different approaches to change the game rather than routinely play the game. This can include new sales ideas, products, pricing plans, partnerships, or exit strategies with M&A.

SOURCE: Spectrum Marketing & Communications