Six Tips To Use Social Media To Win Leads, Make Friends And Influence Your Community

Social media is powerful tool that can have great benefits for your business, including:

• Improved brand awareness
• Allows you to get to know your audience
• An added opportunity to provide great customer service
• Improves market intelligence and creates a competitive advantage
• Increases website traffic and search engine rankings
• Increases leads and customers

While social media started as a personal tool in the early 2000s, it’s now taking over business and serves as an integral part of consumers’ buying decisions. In fact, according to an IDG Research Services survey, a whopping 95% of consumers use at least one type of social media platform to help them in their purchasing decisions.

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