News | August 31, 2015

SaaSMAX & Chanimal To Offer SaaS Channel Management Certification

Providing SaaS Marketers with Education, Best Practices & Tools to Build & Leverage Indirect Reseller Channels

Five online 90-minute classes held October 2, 9, 16, 23, 30 at 9am PT/12pm ET

SaaSMAX Corp., the Value-Add SaaS Marketplace that helps SaaS companies fast-track their indirect channel program development and expansion, will be bringing the first-ever SaaS specific Channel Management Certification Course to the SaaS Sector. In collaboration with Chanimal, which has delivered channel consulting, training and certification courses to more than 400 companies, this SaaS Channel Manager Certification is specifically designed to educate B2B Cloud Software CEOs, CMOs and Channel Marketing Executives on the best practices for building and managing a world-class reseller program.

The course will be presented in five online 90-minute classes by SaaSMAX CMO and Chanimal CEO Ted Finch (aka “The Chanimal”) on Fridays, October 2, 9, 16, 23 and 30, 2015.

Get SaaS Channel Certified!
SaaS Channel Managers and Marketers who complete the course will receive an executive certificate in SaaS Channel Management. Individuals will become "SaaS Channel Manager Certified" with SaaSMAX and companies can proudly display their "SaaSMAX SaaS Channel Partner Certified" status.

Lightning in a Bottle
SaaSMAX CEO Dina Moskowitz commented: “Indirect channels can be one of, if not THE, most profitable paths to growing your SaaS sales. The good news is that it’s not magic and it’s not even difficult to implement. However, it does require know-how, strategy, commitment and implementation. This SaaSMAX/Chanimal certification course will provide SaaS executives with that know-how, strategy and tools. Plus, the opportunity to learn from Ted Finch is like getting 'lightning in a bottle'”.

The course will enable its students to rapidly identify their channel program strengths and weaknesses and refine their program based upon world class standards and proven channel strategies.

Ted Finch, aka “The Chanimal” (short for Channel Animal), runs the first and only certification program for channel managers within the high-tech industry and is one of the top channel experts in all of high-tech.

“The Chanimal certification started in 2013 and has been delivered to channel managers from start-ups to some of the industry's largest high-tech companies. It is based on experience building channels for over 400 companies (including Microsoft, HP, Adobe, Corel, Intel, Aldus, Epson, Western Digital, AOL, WordPerfect, Novell, Ingram Micro, Iomega, Autodesk, Disney, Citrix, IBM, Sony, Apple, Disney, Motorola, Big Commerce, GE, Boeing, AMF, Mitsubishi, SoftNAS, Lotus, DCA, Netscape, plus over 100 start-ups or re-boots with desktop, consumer, enterprise and SaaS products). This custom certification leverages the key tenets of channel management and marketing, with content and adjustments specifically tailored for SaaS marketing executives.”, states Ted Finch.

Mr. Finch was the founding VP of Sales and Marketing with Technology Advancement Corporation (now called MarketStar), the first VP Marketing at Goldmine Software, a VP at Harcourt (Seaworld, Neiman Marcus, General Cinemas), Sr. VP at Motorola, VP at GE, and CEO of In addition, he helped form RedStorm Entertainment with Tom Clancy, and led the marketing team that published AOL and Netscape Navigator, the #1 best-selling software in the world at the time. Mr. Finch sits on the board of advisors of several high-tech start-ups and has been quoted by over 100 publications including PC Magazine, VAR Business, Retail Week, Computer Reseller News, Entrepreneur Magazine, Channel Advocate, Newsweek, and Fortune.

For B2B SaaS companies planning for long term growth and success, building a world class reseller program could very well be one of their strongest competitive advantages. The most successful technology companies - like Microsoft, HP, IBM, Citrix, VMWare, Adobe, Symantec, Cisco, Intel, etc. - could not have gotten the market saturation they have today without leveraging Reseller Partners (“The IT Channel”).

Classes, which will be held online and are each 90 minutes in length, begin Friday October 2, 2015 at 9am PT and continue for each of the four Fridays in October (9th, 16th, 23rd, 30th) at 9am PT. For more information, visit, and discounts are available for SaaSMAX members. Courses include:

  • LESSON 1: Channel Partner Programs 101-110: Your Competitive Advantage
  • LESSON 2: Defining Your Reseller Program
  • LESSON 3: Creating the Policies for Your Reseller Program
  • LESSON 4: Reseller Recruitment & Strategic Alliances
  • LESSON 5: Partner Enablement

Who should attend? SaaS CEOs, CMO's, CRO's, VP’s of Business Development and/or VP’s of Sales, SaaS Founders, SaaS Investors, existing Channel Managers (new or experienced) who may have never setup a "new" program, and anyone else who’s a stakeholder in a SaaS company’s success.

About SaaSMAX Corp.
SaaSMAX Corp. is the Value-Add SaaS Marketplace that helps SaaS companies fast-track their indirect channel program development and expansion. Leveraging its team of SaaS Channel experts, it's online marketplace of potential partners who are already part of SaaSMAX’s ecosystem, and its proprietary partner intelligence and matchmaking technologies, SaaSMAX helps SaaS companies with Partner Program Design & Development; Channel Partner Executive Education & Certification; Partner Profiling and Partner Intelligence; Partner Recruitment Strategy; Partner "Matchmaking"; Partner Management Processes (Deal Registration, Commission Management); Channel Marketing; and Partner Engagement. Resellers, who can join SaaSMAX for free, leverage SaaSMAX to find and compare a broad array of SaaS applications, learn about their respective Reseller Programs, and earn special commissions and incentives as member of the SaaSMAX Community. For more information, visit

Source: SaaSMAX Corp.