Roadmapping For The Modern MSP

For an established MSP, client “roadmapping” maybe something you’re somewhat familiar with. But for those that are new, or for those less sales-oriented MSPs, the concept and its value may be less apparent. That said, not only can client roadmapping generate additional revenue, it also provides other benefits as well.

In this article, we’ll define client roadmapping, why you should do it, and reveal the best practices.

Let’s get stuck in it!

Client roadmapping is exactly what it sounds like. Your customers turn to you for trusted technology advice based on their business problems. Roadmapping uses your existing knowledge of your customer, their needs in the next 6 to 18 months, and any given pain points to generate a roadmap of improvements, projects, and goals.

How is Client Roadmapping Helpful to MSPs?

The benefits to the client are somewhat obvious in that they know what their technology priorities are when additions/changes are likely to occur, and how much they’re likely to cost. That said, the benefits to the MSP may be somewhat less apparent. Let’s break down some of the core benefits.