If you want your prospects or clients to spend the right amount on cybersecurity, they need to understand the potential expense of their risks before investing in any remediation services. Until they understand how much they could lose, they won’t invest in your services — at least not an appropriate amount. Selling cybersecurity services is easier when your prospect tells you they have millions of dollars in cyber risk.
As an MSP, you’ve heard prospects and clients say “Nobody wants my data…” or “We’re too small to be hacked…” until they’re proven wrong. Here’s a perfect example of how an MSP proved a prospect wrong and won more business by doing so.
A law firm discovered they were harboring a serious security problem that made them vulnerable to ransomware. According to the firm’s managing partner, there were more than 20 attorneys in the firm who were billing at over $400 per hour.