To be successful selling retail and restaurant technology, you have to be able to adjust to changes in the market. Not only do technologies change, but the needs of customers big and small can shift as well. As such, it makes sense to have a line card that can accommodate a variety of customers of various sizes and needs. As a 28-year-old company, Cash Register Products out of Connecticut is a great example of a reseller that’s changed with the times. What originally began as a cash register dealer has today morphed into a full-blown POS and payment reseller that can offer a full complement of solutions. A good example of this capability can be seen with a recent POS overhaul completed for one of its customers.
The Meeting House is a restaurant in Danbury, CT, that was under renovation for more than a year. Under new ownership, the establishment was being converted from fine dining into a restaurant/sports bar. Tom Schick, co-founder of Cash Register Products, drove by one day and noticed the renovation began, so he stopped in to meet the new owners and see what they had planned for POS. Being a full-line POS reseller, Schick began the sales process by showing the owners a variety of different POS hardware and software options and illustrating the various ways their needs could be met.
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