MSP Spotlight: Industry Veterans' Advice For Those Just Starting Out

By IT Glue

Starting an MSP business and turning it into a successful venture is not an easy task. There is much that you need to learn. Unless you have worked in the MSP marketplace, it is almost impossible to figure out everything yourself.

What you can do instead is to hear from people who have been there and done it. That’s why we asked MSP leaders from our community what advice they would give to a new MSP starting out. Here’s a compilation of what they had to say.

Define Your Value Prop

Most leaders observed that the first thing you must do is to nail down your value proposition. Ray Sweeney of Premier Technology Solutions in Melbourne wants you to establish, “What is it you are going to do better than everyone else, and why is that valuable.” He believes it will guide you in finding the right customers. Bryan Parsons of Spider Group in Bristol added that “Don’t sell technology, sell outcomes.” He wants you to focus on the difference you will make to your clients’ business and how you will make their business succeed.