MSP Secrets To Retain Long-Term Clients
Source: RapidFire Tools
Managed service providers (MSPs) often struggle to be successful or to even stay afloat when they focus too much on acquiring new customers and not enough on keeping the clients they have. They fail to understand that the longer their client relationships last, the more profitable they become.
It’s a no-brainer from a cost perspective as well since acquiring a new client costs seven to 10 times more than retaining an existing client through contract renewal. The best way to solve this dilemma is by placing equal emphasis on each stage of the five-stage managed services lifecycle.
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