MSP Marketing: A Guide To Social Media Planning

By Edgar Zacharjev, Pulseway

Source: Ofcom International Communications Market Report 2017A social media planning guide for MSPs so they can better manage their social media channels.

In the current climate, it would look odd to a customer if a company didn’t have a presence on social media as opposed to them being there. In recent years businesses have been trying to leverage social media as a way to generate leads trying a variety of content to see what pulls their target customer towards their brand. Younger generations are starting to use these apps as their main source of entertainment and news. With the trend moving towards mobile device usage surpassing that of desktop and laptop it is becoming harder to effectively engage with your audience. MSP social media can be quite tricky as you are doing B2B marketing which can make getting that engagement even harder. Depending on if you don’t have a specific vertical that you target social media for MSPs will be a larger task but it doesn’t mean that it should be left out of the MSP marketing strategy.