MSP Influencers, Part 5: How To Mitigate The Impact Of The Pandemic

By Joshua Oakes, IT Glue

Welcome to another edition of MSP Influencers – a blog series through which we give readers insights from top industry influencers on the current state of the MSP space and what they expect to see going forward in 2021.

Last week, we highlighted the major challenges that MSPs are expected to face in 2021. In this edition, our panel will share their thoughts on what MSPs can do to mitigate the impact of an extended, pandemic-driven economy. We know that vaccines are arriving, but the rollout of hundreds of millions of vaccines is going to take time, which means the pandemic is still going to be a major economic influencer throughout 2021.

A key theme that emerged throughout the panel was that, under the current circumstances, MSPs must revise their go-to-market strategy. Gary Pica from TruMethods pointed out that “Over the past 11 years, most industries were growing, so MSPs could take a shotgun approach. In the pandemic economy, you need to be more thoughtful in your go-to-market strategy. Which industries will thrive in the new economy and which companies need to react to security threats and compliance requirements? MSPs need to evaluate changing needs to address and capitalize on the appropriate opportunities.”