By Ted Schuman, , CEO, PlanetOne
Unified Communications (UC) is a profitable, high-value line of business for VARs and MSPs (managed services providers) so why are so few capitalizing on it? For some, it may just be the technology that keeps them at bay. For others, it could be the perceived market opportunity. Whatever the reason, the reality is that UC solutions have evolved into a turnkey technology that’s built to scale and, according to market research firm COMMfusion, is expected to reach $8.47 billion in revenues by 2016, making it a lucrative solution for channel partners.
Still not convinced? Here are three lies about UC that run deep within the IT channel and have kept many sitting on the sidelines:
1. Hosted UC Isn’t for SMBs. I’ve heard people say this over and over, and it’s just not true. In fact, hosted UC is ideal for small and midsize businesses (SMBs) and enterprises (SMEs), and could theoretically be the last communications system these organizations will ever have to buy. Why? Because good UC solutions are infinitely scalable and based on cloud technologies that will allow organizations the speed and flexibility to quickly adopt upgrades and market innovations. If deployed correctly, they are future-proof technologies that can have a lasting impact on the success of the organization.
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