Article | May 24, 2022

ISV Advice: "Marketing Can Do Things For You That A Great Product Cannot"

Source: RSPA
Marketing

ISVs big and small continue to increase their engagement with the RSPA both in person and online. RetailNOW 2022 is on track to surpass the 230+ software developer executives last year’s show attracted, and nearly 50% of this year’s exhibitors will be software-focused. Additionally, the RSPA Niche & Startup ISV Community continues to attract high-initiative ISV executives to its bi-monthly conference calls.

During one recent ISV Community meeting, the group shared their experiences and exchanged advice related to marketing:

  • Even in a downturn, don’t decrease your marketing. If anything, it’s a time to increase marketing. When there’s a downturn in the market, that’s an opportunity for you to gain market share. You can buy good marketing cheaper when everyone else is running away.
  • We had been in a downturn but we are in an “opportunity turn” now. There’s tremendous opportunity across the board. Every one of our customers, regardless of type, is currently growth-focused. I take that as a huge opportunity for us to provide them with new technology and new things they haven’t thought of.

VIEW THE ARTICLE!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of MSPinsights? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.