One of the first things an MSP does when searching for a new product or analyzing a new solution is to look for vendors who are already integrated with the tools they're utilizing to run their day-to-day business.
This has been reinforced at numerous tradeshows I've attended over the past six years. In fact, one of the most frequent questions that MSPs ask me is, does Gradient's product integrate into my PSA? (PSA, as I'm sure you know, stands for Professional Services Automation, a tool used to automate and run an MSPs business.) My answer to that is HELL YEAH! Gradient’s Synthesize Platform is the bridge that connects vendors and MSPs, creating an ecosystem of opportunity for the IT Channel.
After talking to hundreds of vendors about some of the obstacles they face when trying to push out integrations with other vendors, we uncovered a list of common challenges that discourages them from integrating.