Article | October 1, 2021

Increase Profits And Customer Retention With Shift4's Advantage Program

Managed service growth trending up

Resellers need to look for any advantage they can get in the increasingly competitive POS market. Look no more – there’s a solution you can provide that will allow your merchants to offset the cost of accepting credit cards!

Ask any VAR what business challenges worry them the most and, sooner than later, they’ll mention customer retention. After all, keeping customers satisfied enough to want to stick around is no easy task. But short of working for free what is the best way to keep customers satisfied? You can start by working with POS vendors that provide solutions that deliver real value for your customers.

Introducing The Shift4 Advantage Program

Shift4 knows merchants are turning to cash discount and surcharging programs to help offset the cost of credit card acceptance. The Advantage Program gives resellers a solution that will provide merchants with a compliant way to implement this type of pricing.

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