Many MSPs find their smaller clients reluctant to invest their meager IT budgets in formidable cybersecurity.
Although reports of cyber breaches seem to perpetually spread through the internet like dandelions, many clients are still resistant to paying for comprehensive security. It can be a challenge to get them to consider more than the basics.
It’s all too common to hear clients say they’re “too small” to be at risk. They think their firewalls and anti-virus software are sufficient to defend against breaches.
So, how do you conquer this? How do you talk to your clients and convince them that solid security is more than long passwords . . . that even SMBs are vulnerable to both external and internal data breaches?