How To Sell Cloud Backup To SMB Clients

The MSP industry is a crowded space. New players enter the market all the time, flooding an already competitive business environment. Moreover, a cottage industry of data backup and recovery solutions further complicates the landscape for your MSP and clients.

Backup and recovery are critical to every organization – they sit in a strategic location in an organization’s environment, touching all corporate data and the majority of applications.

The business case for selling backup is clear — it protects client data, productivity and their customers from natural disaster and security threats such as ransomware and human error.