Video call quality has become business-critical
This past year has made it abundantly clear how fragile and finnicky video calls can be. Odds are, you too have been on countless calls where someone’s audio was garbled or cut out or their video froze.
It’s not so bad when your video quality falls of a cliff with friends on a virtual happy hour, but it’s downright painful when it’s your sales person trying give someone a demo or your support person helping an important customer — or whatever calls are most important for your organization. Video conferencing platforms like Zoom, Microsoft Teams and BlueJeans have become one of the most important applications a business runs.
We all know video call quality is a challenge, but the cause of the problem and the solution have been a bit more elusive. It can be easy to think that it’s a problem with the platform itself, the individual computer, or that you need to pay your ISP for more bandwidth. Those are rarely the problem, though.
Adding bandwidth doesn’t solve video quality issues
It might seem logical, but anyone who’s tried increasing their bandwidth to end call quality issues learns that’s not the ultimate solution. With video and VoIP calls, capacity isn’t the problem. Rather, it’s almost always issues like packet loss, jitter and latency.