How MSPs Can Grow New Revenue By Selling Cybersecurity Services

By Dan Tomaszewski, Vice President, Channel Success & Training, ID Agent

Adding cybersecurity services to your offerings is an effective way to add and retain clients while driving a healthier bottom line at the same time. But you can’t go it alone, and choosing the right company to partner with can make or break you.

We’re living in an increasingly technological world. Instead of signing paper forms at a doctor’s office, you check in using a tablet. You can order your fast food at a kiosk rather than from an employee at a register. We're experiencing an explosion of technology never seen before and, with it, an unprecedented need to make certain that said technology is secure and protected. Unfortunately, not everyone is up to the task.

It seems most every day there’s a report of a local government or business that has fallen victim to a cyberattack. Hackers are targeting any and every business they can, right down to one-man shops. No business owner or government official wants to be the day’s top news story due to being breached and, as a result, they are asking what they need to do to protect themselves and their clients.

The realization that every business is a cyberattack waiting to happen is fueling growth in the managed services market now and will continue to for the foreseeable future. Most small to midsize businesses (SMBs) have or are considering hiring a managed services provider (MSP) to help with cybersecurity. In fact, proactive SMBs are planning to significantly increase cybersecurity spending over the next 12 months.