Go-To-Market Playbook: Selling Your BCDR Solution

As an MSP, you understand why your prospects and clients – from small and medium-sized businesses to enterprises - need a Business Continuity Disaster Recovery (BCDR) solution. Ransomware attacks are one of the most frustrating causes of data loss. It is a threat to data safety and is constantly evolving. IT threats and vulnerabilities are making businesses fight against unacceptably high rates of data loss and downtime in the current IT landscape. The IT industry is constantly on the lookout for ways to keep data secure. The best way businesses can stay prepared and keep their data safe is by having a comprehensive BCDR in place.

However, many MSPs still struggle to explain the value of a strong BCDR solution to their prospects. The mission is to help prospects understand that the lack of a robust and proven BCDR solution will put their company at risk and to establish the specific benefits they will reap if they invest in our BCDR solution.

In this installment of the go-to-market playbook for BCDR, we are going to deep dive into how to sell your BCDR solution to your prospects and clients.