E-Book | August 28, 2020

Four Ways MSPs Can Fine-Tune Their Cybersecurity Go-To-Market Strategy

Source: Carbonite

By Nick Cavalancia, Technical Evangelist at Techvangelism

If you’re thinking about adding cybersecurity to your offering or want to change the way you offer your existing security services, now is the right time to stop and evaluate exactly how you should be taking it to market. SMBs today are operating in a very unique time where partially or completely remote workforces are the norm, cyberattacks are increasing in frequency and sophistication, and business owners are more focused than ever on remaining profitable.

Cybersecurity will be somewhat challenging for MSPs that traditionally focus solely on services with predictable service models, such as remote monitoring and management, cloud migration, and backup/disaster recovery. The reason? Cyberattacks are unpredictable in frequency, method, scope, and success rate, so delivering on the promise of working to keep a customer organization secure is tricky.

Therefore, it becomes really important to have a well-defined security offering with a solid go-to-market (GTM) strategy. Without one or the other, your success in marketing, selling, implementing, and delivering cybersecurity services will be less than desirable.

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