By Jonathan Buckley, Senior VP of Marketing, at Qubole
- Give Options. Customers are naturally a bit nervous when they know a company is collecting their personal information. Some privacy policies go the extra mile by giving consumers choices in terms of how much data they allow to be collected. Companies with more effective privacy policies help customers determine when and how their personal data is gathered. Perhaps a consumer is only comfortable giving out the most basic information, while another is fine with an organization collecting as much data as possible. This varied approach instills more confidence in a business and helps customers stay in their own comfort zone.
Too often, privacy policies are glossed over by companies. However, with the increase in the amount of data being collected, and the use of data tools to analyze it, concerns over privacy and security have been on the rise as well. Companies will need to take an evenhanded and level headed approach to crafting their privacy policies, ensuring their informative for customers and protective of sensitive data.